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Low Cost Marketing Ideas

© 2014 Katherine Williams. All rights reserved.

Chicago, Illinois 60615 (773) 405-5916

Six Low Cost Ideas for Marketing a Small Business

The harsh economic conditions have made it tough for many businesses to stay afloat.  And, if you own a small business, you might be struggling more than most.  How can you attract new customers if you do not have the money to market your business?  It is difficult to market on a shoestring budget but not impossible.  The following ideas for marketing a small business will help you obtain new customers without taking on large marketing expenses.


  1. Cold Calling

Even the most confident business people have trouble making cold calls to generate leads, yet this tactic can be effective.  You may make 100 calls with no success. But if call number 101 gets you connected to an interested party, it might open the door to a great opportunity. The following steps will make cold calling more successful.

  1. Networking

Networking is about building positive relationships in which the parties involved help each other. You can build and maintain a network in the following ways:

  1. Speaking Engagements

Speaking at seminars and panel discussions, holding workshops, writing articles, or offering consultations at community events will help you establish yourself as an expert in your field.  It also gives you the opportunity to generate new leads and build your network.

  1. Informal Advertising

Ask family and friends to spread the word about your business, distribute flyers, and hand out your business cards.  

  1. Partnerships

Connect with owners of businesses that complement yours and run joint promotions. This enables you to save money as well as build your network.

  1. Promotional Materials

Include special promotions or useful information in routine correspondence to customers.  This will keep your business in their minds and may even prompt them to pass your information to other potential customers.

Although marketing requires an ongoing expenditure of time, it can be done effectively on a small budget.  These marketing tips for small businesses will help you attract and obtain new customers.

Copyright 2009 Katherine Williams. All rights reserved.