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© 2014 Katherine Williams. All rights reserved.

Chicago, Illinois 60615 (773) 405-5916

Five Tips for Better Writing

Written communication helps us solve problems and accomplish goals. It also helps us express our feelings and share information. Additionally, written communication provides a means for documenting things, helping others, and creating positive change.

This is why it is important to create written materials that are accurate, easy-to-understand, thorough, and to the point.

Listed below are tips that will help you create more effective written communication.

  1. Write for your audience. Understanding your readers will help you write materials that they are more likely to read. Therefore, ask yourself what benefits the audience will get from reading your material, even if you are writing it to get your needs met.

For example, a sales letter should focus on how a business will solve people's problems, meet their needs, or achieve their goals. And a complaint letter should explain how a business failed to live up to its standards while discussing how its mistakes harmed the customer.

  1. Write with a clear purpose in mind. Determine your purpose for writing the material and include only relevant information about the topic. Addressing too many topics in one communication will divert readers' attention and even confuse them.

For example, an employee memo about new overtime procedures should only discuss that topic. If it also addressed another matter – such as health insurance plans – both messages could get diluted. One of these topics might be more important to employees than the other, so they may overlook the least important one. Also, both of these topics could have serious effects on employees, so it would be more effective to discuss them in separate memos at different times.

  1. Write shorter sentences. Some sentences will be longer than others because they must contain enough words to form complete thoughts. It is, however, harder to grasp the messages of long and wordy sentences. Therefore, keep sentences relatively short.  

  1. Keep paragraphs short. As with sentences, long paragraphs can be harder to understand. They can also intimidate and/or bore readers. Therefore, short paragraphs – eight to ten lines – that read fast and flow well will hold readers' attention and help them retain the information.

  1. Use simple words to make your point. Larger words don't necessarily impress the reader, and they could make a sentence less clear. Consider the following sentences:

Used is shorter and more direct than utilized, and needs is simpler and more clear than requirements.

Get Help With Writing

A professional writer – such as a ghost writer, freelance writer, business writer, or fiction writer – has the skills and experience to create attention-grabbing, thought-provoking, persuasive materials. Writing is their craft and livelihood, so they are invested in helping their clients create effective written communication.

If you need writing help, then call today at (773) 405-5916 or send me an e-mail. We can get started creating the high-quality materials needed to achieve success.

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