Healthcare Marketing - Copywriting Services Competition and a bad economy can wreak havoc on your practice causing you to lose patients or fail to obtain new ones.  But you can overcome these uncontrollable obstacles and develop a healthcare marketing strategy that helps your practice grow and thrive.  How are you currently marketing your practice?  Do you rely on referrals?  Are listings in directories and provider networks your primary means of marketing? Although these are good marketing sources, they are not enough.  Now – more than ever – is the time to actively market your practice.   What kind of marketing materials do you need? New Media Marketing Imagine creating a virtual medical practice that includes an interactive Web site, e-newsletters, e-mail alerts, and articles.  A virtual practice can provide a wealth of information that would help your patients improve their physical health and emotional well-being.  It would represent your practice 24 hours a day, 7 days a week and serve three purposes: 1) Help your patients take care of themselves 2) Help you stay at the top of your patients’ minds 3) Attract new patients   Traditional Marketing Although new media marketing is important, traditional print marketing is also an effective marketing tool. Newsletters, sales letters, and post cards sent to your patients or a new target market (i.e., households within a particular geographic area) will help you build patient loyalty and establish your presence within other target markets.   Educational Literature Printed literature about medical conditions, diet, exercise, nutrition, disease management, and mental health will give your patients encouragement and tools for developing healthier bodies and happier minds. By including your contact information, hours of operation, and Web site address on materials such as pamphlets, fact sheets, booklets, and brochures, you will create a ‘business card” that patients can keep and refer to when needed.  This is one more way to keep your practice in the forefront of your patients’ minds.  Furthermore, patient information shows your patients support and empathy and further solidifies your reputation as a first-rate healthcare provider. I can write the high-quality marketing materials needed to put your practice in the presence of your target audience. As a professional copywriter who specializes in writing marketing materials, I can help create a brand that reflects your commitment to your patients’ health and happiness. This unique brand will encompass your professional values, treatment philosophy, and medical expertise.  It will help you grow your patient load by retaining current patients and acquiring new ones. I welcome the opportunity to work with you and help you reach your professional goals.